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July 26, 2010
CardWorks to Service Advanta Business Card Portfolio
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Utilization and Retention
At CardWorks, we work closely with each of our clients to develop effective retention strategies. Thanks to our proprietary phone wrap system, we can gather and store call reason codes at the account level. This data helps us develop key metrics for understanding cardholder patterns; we can then develop and implement customized retention strategies for all of your accounts. We provide detailed scripts to our Service Center associates based on the scores we’ve developed, enabling them to extend unique, personalized retention/promotional offers to each of your cardholders.
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